Point-of-sale packaging plays a very important role in the branding of wines. The perception that consumers have of sparkling wines is a very fragile one. It is very easy to lose your market when you deviate from the norms or introduce packaging that consumers do not easily associate with quality. Additionally, if buyers of wines have the slightest hint that your wines might be contaminated, they are likely to avoid it like the plague. It is, therefore, very important for wine producing companies to invest in very good wine closures that preserve the quality of the wine and which are also highly appealing.
The right wine closures should send the right message to the buyer that the wine is of good quality and of good value. When it comes to the wine market, expectations matter a lot and you have to package your products in a way which meets those expectations.
While the wine’s flavor as well as the quality is quite significant, the kind of packaging and marketing that you adopt are equally significant. This is especially true for the end users who might not be wine connoisseurs and rely on the packaging and the aura that you create around the brand in order to gauge whether the wine you are selling is of sufficient quality. You might be producing the best quality wines but if your branding and packaging are not equally good, you will be losing out in the market.
Packaging delivers several advantages for your brand. These include the following:
- Get noticed easily by your clients
- You deliver the message about your brand
- Get quick reactions
- Add value to your customers through excellent packaging
Due to the phenomenon of the cork contamination in wine bottles, many companies are now giving careful consideration to the kind of wine enclosures which they are using. Cork contamination will manifest itself in the form of an undesirable taste and smell in the wine. This kind of spoilage is only detected after the bottling or storage of the wine so the people most likely to detect it first are your customers.
Cork tainting in wines usually preents itself through a musty or earthy smell and taste in the wine along with a medicinal smell. The natural fruity smell of the wine is no longer there as a result of the wine tainting. If the wine is tainted, it will have very little aroma that will appeal to the end buyers.
One of the steps that the wine associations in Australia have undertaken is to reintroduce new wine enclosures that will not contaminate the wines. These are mostly in the form of the metal wine closures which are clean, healthy and durable. Modern consumers no longer place very strict demands on corked wine so wine that is stoppered with the use of the metallic wine enclosures will be equally popular on the shelves of the stores.
If you are looking for good quality wine closures in Australia, you can sample the range of products that are offered by Interpack athttps://www.interpack.net.au/.